iX Challenge: AI Attribution and AI Authenticity for Ethical Cultural Content
This challenge seeks UK-based innovators to develop practical, scalable, and ethically grounded AI approaches for creative assets, datasets, and cultural material.
Key facts
- Funding amount
- Possible pilot support of £25,000 - £50,000 per selected solution
- Deadline
- 13 Nov 2026
- Region
- UK-wide
- Business type
- Innovative businesses & R&D-led teams
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Plain English summary
Eros Innovation, an AI-driven media and technology company, is looking for UK innovators to address challenges in AI attribution and authenticity for cultural content. They are seeking solutions that ensure clear provenance, rights management, and authenticity verification for creative assets and AI-generated content. Selected solutions may receive pilot support of £25,000 to £50,000 and the opportunity for further commercial engagement.
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Who this is best for
- Innovative businesses & R&D-led teams
- Organisations based in UK-wide
- Projects aligned with innovation funding
- Teams seeking funding around Possible pilot support of £25,000 - £50,000 per selected solution
Who should not apply
- Individuals applying in a personal capacity (unless explicitly permitted)
- Applicants who cannot meet the official eligibility criteria below
Eligibility checklist
Tick what applies to your organisation before applying.
- Entrants must be established businesses, academic institutions, startups, SMEs, or individual entrepreneurs who are UK-based or intend to set up a UK base.
Official source
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